A warm welcome!
MINDING LUXURY uses the latest findings from neuroscience and consumer behavior research and translates them into consumer and needs-oriented brand strategies in the luxury segment. For strategies that work. In the conscious and subconscious minds of your consumers.
ABOUT MINDING LUXURY
MINDING LUXURY creates successful brand strategies and highest customer loyalty by understanding the innermost needs and subconscious processes in the brain of luxury consumers.
The incorporation of scientific findings from the research fields of neuromarketing, neuroscience, sociology, consumer behavior and biology means that the optimal brand strategy is always found in a highly complex, constantly changing world of luxury consumer needs.
“From scattering resources to neuro-optimised, targeted approaches!”
Each person has unique brain and need structures.
Purchase decisions are also made individually from consumer to consumer.
Nevertheless, consistent patterns of behavior and decision-making can be identified.
A deep understanding of the brain and human behavior enables the development of branding and positioning strategies that work.
Every individual has a unique brain structure and set of needs.
Purchase decisions are made on an individual basis and differ among consumers.
However, there are consistent patterns of behavior and decision-making that can be identified.
A thorough understanding of human behavior and the brain enables the development of significantly more effective branding and positioning strategies.
YOUR CONTACT PERSON
Learn more about Caroline Grauel, founder of MINDING LUXURY
Elevate Your Brand With Neuroscience.
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