A warm welcome!
Welcome!
MINDING LUXURY uses the latest findings from neuroscience and consumer behavior research and translates them into consumer and needs-oriented brand strategies in the luxury segment. For strategies that work. In the conscious and subconscious minds of your consumers.
MINDING LUXURY
ABOUT MINDING LUXURY
MINDING LUXURY creates successful brand strategies and highest customer loyalty by understanding the innermost needs and subconscious processes in the brain of luxury consumers.
The incorporation of scientific findings from the research fields of neuromarketing, neuroscience, sociology, consumer behavior and biology means that the optimal brand strategy is always found in a highly complex, constantly changing world of luxury consumer needs.
SERVICES
“From scattering resources to neuro-optimised, targeted approaches!”
Why
Neuromarketing?
Each person has unique brain and need structures.
Purchase decisions are also made individually from consumer to consumer.
Nevertheless, consistent patterns of behavior and decision-making can be identified.
A deep understanding of the brain and human behavior enables the development of branding and positioning strategies that work.
WHY NEUROMARKETING?
Every individual has a unique brain structure and set of needs.
Purchase decisions are made on an individual basis and differ among consumers.
However, there are consistent patterns of behavior and decision-making that can be identified.
A thorough understanding of human behavior and the brain enables the development of significantly more effective branding and positioning strategies.
SELECTED REFERENCES
YOUR BENEFITS
Understanding deepest consumer needs
MINDING LUXURY analyzes your consumers, segments them from a behavioral research perspective, and helps you better understand and address their deepest needs.
Generate strong brand loyalty & retention
By addressing your consumers' deepest needs, you create strong brand loyalty and retention. Your brand is permanently anchored in the brain.
Increase trust, brand desires & purchase motivation
MINDING LUXURY understands the brain structures of luxury consumers. Your brand will be perceived more positively and trustworthily by triggering the right brain areas. Purchase motivation and brand desires are thus increased.
YOUR CONTACT PERSON
Learn more about Caroline Grauel, founder of MINDING LUXURY
CONTACT
Elevate Your Brand With Neuroscience.
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