MINDING LUXURY SERVICE OFFERING
Masterclasses & Keynote Speeches
- Learn what luxury means from the perspective of neuroscience and behavioural research, and why different audiences consume luxury.
- Learn how luxury consumers make (purchase) decisions and which brain areas are involved.
- Learn how the ‘luxury consumer brain’ differs by gender, age and socio-economic background and how to best engage your consumers.
Neuro-based Brand Assessment
Comprehensive screening of your luxury brand ecosystem & identification of action points.
We work with you to develop your current brand positioning, brand values & competitive differentiation and analyse them using the latest findings from neuroscience & behavioural research.
Neurooptimized brand strategy
You benefit from a brand strategy that takes into account the innermost needs of your consumers.
We work with you to create a luxury brand universe that is congruent in itself & perfectly tailored to the needs of your consumers.
Individual brand consulting
Would you like personalised advice? All formats can be combined and customised to suit your needs.
Elevate Your Brand With Neuroscience.
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