Minding Luxury
MINDING LUXURY leverages the latest findings from neuroscience and consumer behavior research and translates them into consumer- and need-oriented brand strategies in the luxury segment. For strategies that work. In the conscious and subconscious of your consumers.
MINDING LUXURY creates successful brand strategies and maximum customer loyalty by understanding the innermost needs and subconscious processes in the brain of luxury consumers.
The inclusion of scientific findings from the research fields of neuromarketing, neuroscience, sociology,
consumer behavior and biology ensures that the optimal brand strategy is always found in a highly complex, constantly changing world of luxury consumer needs.
“95% of all (purchase) decisions are made subconsciously! MINDING LUXURY shows you how!”
OFFER
- Learn what luxury means from the perspective of neuroscience and behavioural research, and why different audiences consume luxury.
- Learn how luxury consumers make (purchase) decisions and which brain areas are involved.
- Learn how the ‘luxury consumer brain’ differs by gender, age and socio-economic background and how to best engage your consumers.
Comprehensive screening of your luxury brand ecosystem & identification of action points. We work with you to develop your current brand positioning, brand values & competitive differentiation and analyse them using the latest findings from neuroscience & behavioural research.
You benefit from a brand strategy that takes into account the innermost needs of your consumers. We work with you to create a luxury brand universe that is congruent in itself & perfectly tailored to the needs of your consumers.
WHY NEUROMARKETING?
SELECTED REFERENCES
YOUR ADDED VALUE
Understanding deep consumer needs
MINDING LUXURY analyzes your consumers, segments them from a behavioral research perspective, and helps you better understand and address their deepest needs.
Create strong brand connection & loyalty
By addressing your consumers’ deepest needs, you create strong brand connection and loyalty. Your brand becomes permanently embedded in their minds.
Increase trust, brand desire & purchase motivation
MINDING LUXURY understands the brain structures of luxury consumers. By triggering the
right brain regions,
PRESS & PODCASTS
I have the great pleasure of speaking with Caroline Grauel, a Senior Consultant at the Deloitte Neuroscience Institute (based in Hamburg) and founder of her own company, Minding Luxury. She’s one of the most renowned expert in neuroeconomics and neuromarketing applied to the luxury industry..Read More
I have the great pleasure of speaking with Caroline Grauel, a Senior Consultant at the Deloitte Neuroscience Institute (based in Hamburg) and founder of her own company, Minding Luxury. She’s one of the most renowned expert in neuroeconomics and neuromarketing applied to the luxury industry. Read More
Neuroscience in luxury retail?
Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands. Read More
In the 35th episode of Disrupting Minds, our guest is Caroline Grauel, founder of MINDING LUXURY. The Disrupting Minds founder talks about, among other things, the different types of luxury consumers, what influences purchasing decisions in the luxury segment, and how Caroline plans to advance her surfing career. Read More
Caroline Grauel about the Neuroscience Perspective on Luxury. Read More
For this year’s final episode, we spoke with Caroline Grauel. Caroline completed her master’s degree with us at HSBA and simultaneously founded her company Minding Luxury. With Minding Luxury, she consults and conducts research in the field of consumer behavior and brand management in the tourism and luxury goods industries. Read More
For this year’s final episode, we spoke with Caroline Grauel. Caroline completed her master’s degree with us at HSBA and simultaneously founded her company Minding Luxury. With Minding Luxury, she consults and conducts research in the field of consumer behavior and brand management in the tourism and luxury goods industries. Read More
Luxury for Success
An interview with our Master’s alumna and company founder Caroline Grauel about neuromarketing in the luxury segment, the changing needs of luxury consumers, emotional triggers in purchasing decisions, and how she found her path. Read More
