Minding Luxury
MINDING LUXURY leverages the latest findings from neuroscience and consumer behavior research and translates them into consumer- and need-oriented brand strategies in the luxury segment. For strategies that work. In the conscious and subconscious of your consumers.
MINDING LUXURY creates successful brand strategies and maximum customer loyalty by understanding the innermost needs and subconscious processes in the brain of luxury consumers.
The inclusion of scientific findings from the research fields of neuromarketing, neuroscience, sociology,
consumer behavior and biology ensures that the optimal brand strategy is always found in a highly complex, constantly changing world of luxury consumer needs.
“95% of all (purchase) decisions are made subconsciously! MINDING LUXURY shows you how!”
OFFER
- Learn what luxury means from the perspective of neuroscience and behavioural research, and why different audiences consume luxury.
- Learn how luxury consumers make (purchase) decisions and which brain areas are involved.
- Learn how the ‘luxury consumer brain’ differs by gender, age and socio-economic background and how to best engage your consumers.
Comprehensive screening of your luxury brand ecosystem & identification of action points. We work with you to develop your current brand positioning, brand values & competitive differentiation and analyse them using the latest findings from neuroscience & behavioural research.
You benefit from a brand strategy that takes into account the innermost needs of your consumers. We work with you to create a luxury brand universe that is congruent in itself & perfectly tailored to the needs of your consumers.
WHY NEUROMARKETING?
SELECTED REFERENCES
YOUR ADDED VALUE
Understanding deep consumer needs
MINDING LUXURY analyzes your consumers, segments them from a behavioral research perspective, and helps you better understand and address their deepest needs.
Create strong brand connection & loyalty
By addressing your consumers’ deepest needs, you create strong brand connection and loyalty. Your brand becomes permanently embedded in their minds.
Increase trust, brand desire & purchase motivation
MINDING LUXURY understands the brain structures of luxury consumers. By triggering the
right brain regions,
PRESS & PODCASTS
For this feature in private banking magazin, Caroline Grauel was highlighted as the opening keynote speaker at the Private Banking Congress in Munich. She shared insights on how neuroscience can support private banks and wealth managers in understanding the needs of affluent clients.Read More
For this feature in Robb Report, journalist Fabrice Braun spoke with Dr. Caroline Grauel about the growing importance of personalization in the luxury industry. Caroline shared insights on how individuality shapes modern luxury consumption and how brands can balance uniqueness with a strong brand identity. Read More
For this podcast episode of Luxologie, Caroline Grauel discussed the neuroscience behind luxury consumption and emotional brand attachment. She shared insights into how luxury brands create deep connections with consumers and what happens in the brain when interacting with luxury versus everyday brands. Listen to episode
For this podcast episode of Luxologie, Caroline Grauel discussed the neuroscience behind luxury consumption and emotional brand attachment. She shared insights into how luxury brands create deep connections with consumers and what happens in the brain when interacting with luxury versus everyday brands Listen to Epsiode
Neuroscience in luxury retail?
Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands. Listen to Epsiode
For this Disrupting Minds podcast episode, Caroline Grauel discussed how luxury consumers make decisions and what drives brand loyalty in the luxury segment. She shared insights into different types of luxury consumers and the psychological factors influencing purchase behavior. Listen to episode
For this interview, Caroline Grauel discussed how luxury consumers make decisions and what drives brand loyalty in the luxury segment. She shared insights into different types of luxury consumers and the psychological factors influencing purchase behavior. Read More
For this Stundenfutter podcast episode by HSBA, Caroline Grauel spoke about what triggers consumers to buy luxury products and how brands build strong emotional connections. She also shared insights into founding her company MINDING LUXURY while still studying. Listen to Episode
For this Stundenfutter podcast episode by HSBA, Caroline Grauel spoke about what triggers consumers to buy luxury products and how brands build strong emotional connections. She also shared insights into founding her company MINDING LUXURY while still studying. Listen to episode
In this success story interview by HSBA, Caroline Grauel shared insights into neuromarketing in the luxury sector and the evolving needs of modern luxury consumers. She discussed emotional triggers in purchase decisions, digital strategies for luxury brands, and her journey of founding MINDING LUXURY to bridge science and practice. Read More
