PRESS & PODCASTS
I have the great pleasure of speaking with Caroline Grauel, a Senior Consultant at the Deloitte Neuroscience Institute (based in Hamburg) and founder of her own company, Minding Luxury. She’s one of the most renowned expert in neuroeconomics and neuromarketing applied to the luxury industry..Read More
I have the great pleasure of speaking with Caroline Grauel, a Senior Consultant at the Deloitte Neuroscience Institute (based in Hamburg) and founder of her own company, Minding Luxury. She’s one of the most renowned expert in neuroeconomics and neuromarketing applied to the luxury industry. Read More
Neuroscience in luxury retail?
Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands. Read More
In the 35th episode of Disrupting Minds, our guest is Caroline Grauel, founder of MINDING LUXURY. The Disrupting Minds founder talks about, among other things, the different types of luxury consumers, what influences purchasing decisions in the luxury segment, and how Caroline plans to advance her surfing career. Read More
Caroline Grauel about the Neuroscience Perspective on Luxury. Read More
For this year’s final episode, we spoke with Caroline Grauel. Caroline completed her master’s degree with us at HSBA and simultaneously founded her company Minding Luxury. With Minding Luxury, she consults and conducts research in the field of consumer behavior and brand management in the tourism and luxury goods industries. Read More
For this year’s final episode, we spoke with Caroline Grauel. Caroline completed her master’s degree with us at HSBA and simultaneously founded her company Minding Luxury. With Minding Luxury, she consults and conducts research in the field of consumer behavior and brand management in the tourism and luxury goods industries. Read More
Luxury for Success
An interview with our Master’s alumna and company founder Caroline Grauel about neuromarketing in the luxury segment, the changing needs of luxury consumers, emotional triggers in purchasing decisions, and how she found her path. Read More
